Virtual reality. You hear it everywhere — in ads, in articles, in conversations over coffee. But when someone asks you directly what it actually is, the answer suddenly becomes difficult. We decided to write the post that changes that.
VR, or virtual reality, is a technology that replaces your natural field of vision with a computer-generated image. You put on the headset, and your brain — which has spent millions of years of evolution learning to trust what your eyes see — begins to treat that image as real. You are not watching something. You are somewhere.
“VR is the only technology that doesn’t ask for your attention. It simply gets it.”
That is what sets VR apart from every other medium. A book requires imagination. A film requires focus. VR only requires you to be present — the headset and the creator who designed the experience take care of the rest. That is why VR is such a powerful tool for artists: the level of emotional engagement it creates in the viewer is simply incomparable to anything else.
At our festival you will encounter VR in many forms — as documentary film, as artistic installation, as a game, as an architectural simulation. Each form is different. But they all share one thing: you leave them changed.
This is the post we have been waiting to write. After months of planning, booking, building, and
We could have organized this festival in Berlin, London, or New York. It would have been easier